Chennai box-office— Double Treat to Vijay Fans

November 12, 2007 at 5:42 pm Leave a comment

Eardrum cracking screeches, exploding crackers, and fanatic fans who drench their favorite heroes’ larger than life images in milk and beer. These and more such customary festivities marked the festival of lights Deepavali at the theatres this year around. The ecstasy only multiplied since six new releases hit the cinema halls for this Deepavali – not to mention, three of them with significant heroes in the lead.

However, the excitement seems to be draining out pretty soon and a clear winner will emerge out in less than a week. Here we present the six big Deepavali releases rated based on their theatre occupancy and collections over the four day festival weekend. We predict that a dark horse will take over in the Deepavali release race in the days to come.

Cast: Vijay, Shriya, Namitha
Direction: Barathan
Music: A R Rahman
Production: Swagachitra Appachan

Vijay’s target this time around seems to be his fans. Period. With him playing a dual role and Shriya and Namitha as eye candies, ATM is a fun ride with prominence in comedy and usual melodrama. Vijay’s stylish action and Rahman’s perky music remain the movie’s highlights.

Trade Talk:
The movie has opened to near-full houses on Diwali. Still early to predict results, as fans seem to have mixed opinion. There seems to be a drop in occupancy towards the end of the four day festive holidays.

Public Talk:
One hundred percent for Vijay fans.

No. Days Completed: 4
No. Shows in Chennai over this weekend: 152
Average Theatre Occupancy over this weekend: 95 %
Collection over this weekend in Chennai: Rs.2,918,416

Verdict: Very Good Opening

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Entry filed under: ATM.

Vijay keen to team up with Thangar Malavika sizzles with Vijay!

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