Celebrating in style
Vijay TV is planning to celebrate the birthday of superstar Vijay on June 22 with a an on-air-and-on-ground activity called “Vijay Rasigan Express” from June 14. A branded publicity vehicle in true Vijay style, will ply the roads of Chen nai, Pondicherry, Tiruchi and Coimbatore from June 14 to June 21. There will be photo sessions with the life-size cut-outs of Vijay. A signature campaign on a 1,000-meter wide canvas, where fans and celebrities can wish the star, is also being planned. The journey of “Vijay Rasigan Express” will be telecast as a three-part series from June 14 onwards, every Thursday at 10 p.m.
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