Aathi` trailer premiered
Wednesday, 04 January , 2006, 10:32
Vijay and his dad S.A.Chandrasekhara the producer of Aathi held a grand premiere of the trailer of their film produced under their home banner `Sooriyan Arts’ at Green Park hotel, Chennai on Tuesday (Jan 3) evening at 7 pm.
Vijay has gone savvy and high-tech with two trailers. The first trailer is “Aathi-Making Promo” of 2 minutes and 45 seconds and “Aathi- theatre trailer” of 3 minutes and 55 seconds. Both the promos have been slickly cut by Digital Magic and they have been able to give the feel of a racy action packed Vijay entertainer.
The “Aathi-Making Promo” is cut very slickly and shows how the film was made in some exotic locations with all modern gadgets.For the theatre trailer, Vijay had insisted on an additional voice over Aathi title song which is not there in the audio to give it a typical Vijay mass look.
Said Vijay: “In Tirupachi there was “Kumbida Pona Deivam…” and in Sivakasi, it was “Vada Vada..Thozha…” as my introductory song. In Aathi there is no such song as the subject is the king. So in the trailer we created a special mass effect song which will not be there in the film”.
The audio of Aathi is already a hit especially the melody “Olli olli iduppae..Odiyanam ethukku.. Otha viral mothiram podumadi athukku….”, sung by Karthik and Anuradha Sriram picturised on Vijay and Trisha in Switzerland (see pic).
According to producer S.A.Chandrsekhara, “Aathi is a different Vijay film which does not have the usual Vijay mass elements. Here the story is the real hero of the film. Director Ramana has done a film with Tamil nativity”.
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